Reaching out – the IMP on social media
Social media can be a very effective tool to connect to the scientific community in all its diversity. To expand the IMP’s reach, we are reviving the IMP Instagram account and increasing our presence on LinkedIn.
The social media revolution has had an enormous impact on the way we do and share scientific research. Ideas, hypotheses, results, preprints, and peer-reviewed papers can be shared and discussed instantly with a vast community across the globe. Not only do social media foster fruitful collaborations, but they also increase the visibility of research institutions and their scientists.
Each platform has its set of characteristics and target audiences. While specialised platforms like Google Scholar and ResearchGate mostly cater to researchers and students, more widely used media like Twitter, LinkedIn, Facebook, and Instagram offer plenty of opportunities to reach out to universities, institutes, peers, friends, and family alike.
For scientific purposes, Twitter has become the platform of choice, offering scientists a fast, concise, and intuitive way of networking and sharing knowledge. LinkedIn, an employment-oriented platform, allows scientists and institutions to connect and to keep an interactive professional portfolio. Facebook is mostly used to keep in touch with friends and family, but also serves as a platform for companies and institutions to share their work. Instagram is the most visual platform and is successful with younger users: scientists may use it to share visual content that links to their research, while institutions can showcase their research outputs and the life of their employees with images and videos.
In response to the ever-changing social media landscape, the IMP is intensifying its social media activities. Our dormant Instagram account is coming back to life, and our LinkedIn will now share more content about our staff and their research.